How Lori Senecal Uses Creativity for Company Achievement.
Crispin Porter and Bogusky marketing agency are proud to employ Lori Senecal as the international chief executive officer, since March 2015. Senecal is famous for her leadership skills and capacity to nurture companies into more productive firms. She was raised in Canada and attended the University of McGill for a degree in sales and marketing. Lori Senecal gives out the best from companies and employees through her skills in integrated marketing, data analysis, designing brands, and ability to manage financial records including foreign accounts.
Lori Senecal has been an employee of various institutions and has severed many brands including Coca-Cola as a global accountant director. Lori was privileged to be hired by DDB Worldwide Communications Group Inc. in 2009. She joined the company as marketing officer and was later appointed to oversee overall sales and marketing division until 2008. McCann Ericson Worldwide that branches out from McCann Worldwide Inc. offered her a position as the assistant director of the TAG-New York, a personal idea she had already launched in 2003. McCann Worldgroup Inc. later absorbed her as an account management director and the vice president if the executive. For more details visit Adweek.
Alongside being a partner of Kirshenbaum Bond and Partners, she got appointed as the president and chief executive in 2009. During her tenure she developed the firm into an international company, increasing the initial number of personnel from 250 employees to 900 workers. Through her leadership, the company was featured on the list of Advertising Ages consistently for three years. Lori Senecal joined MDC Partners in 2014 and worked as the director and chief executive officer until she got her entrance to CP&B. She was able to improve the business network of MDC through creating strategic plans and developing working models.
Lori Senecal’s role at CP&B involves managing the coordination and expansion of the firm’s office. She has reformed the culture of the organization, which has influenced it to become a modern company by increased partnerships. Through her leadership skills, the firm’s spirit of entrepreneurship enhanced as she continues to provide insights through motivational seminars and meetings. She has received several awards for her innovative skills as well as being the most creative person in the business. She recently spoke at 3% conference.