Fabletics – Customer-Centric Company with Focus on Providing Value to Customers

Fabletics is one of the biggest athleisure companies in the market today and is also one of the most affordable one. The brand offers a vast collection of athleisure products for women, and it continues to add to its collection each month. The best part is that Fabletics offers a huge variety of designs as well as sizes, starting from XXS to 3XL, which helps women of all sizes to buy at Fabletics. Kate Hudson, who is one of the owners of the company, says that leading a healthy and active lifestyle is essential and the brand aims to promote and encourage that feeling among the people. She is a role model to millions of women as well for her well-toned physique even at her age.



Kate Hudson has helped in significantly boosting the sales of the company and making it a brand that the consumers can relate to. The company believes in offering customers high-quality products at the prices that are a fraction of what the counterparts charge. It is one of the reasons why so many women trust Fabletics to offer them what they are looking for. One of the reasons why Fabletics has become a sensation among the women of all age groups is because it offers a personalized shopping experience to its VIP members. Every month, the VIP members get an e-mail that contains several products that the customers can select and buy. The products shown in the e-mail are listed as per the lifestyle, style and color preference of the client.



Fabletics has also managed to get a firm hold on the market because of the smooth implementation of the traditional marketing method, reverse showroom technique. The companies that start with an e-commerce portal aim to make their mark online, get a substantial customer base, improve their turnover with time, and then move on to open the physical stores. And, it is what the Fabletics did after three years of operation as an e-commerce portal. The company now has 18 physical stores in different parts of the country and as per the company’s management; several hundred would be launched in the years to come.



Fabletics aims to keep its customers happy and satisfied, and it is why it takes the customers’ grievances seriously. Customer service is of prime importance to Fabletics. To enhance the client experience, Fabletics offers Lifestyle Quiz at its site. It is highly recommended for the people who wish to join the company’s VIP membership.