Joel Friant is a successful small business owner based out of Corpus Christi, Texas. He has founded a number of small businesses over the past 30 or so years. His first business he ran out of his home and was in the real estate industry. He did what has come to be known as house flipping in that he would buy a foreclosed home and/or one at a really great price, fix the place up using his own sweat equity, and then turn around and sell for a bit higher price than what he had bought it for.
About 23 years ago Joel Friant came up with the idea of selling a habanero pepper product to consumers. He really liked these types of peppers but back then many people didn’t know about them. They’re a great combination of a butter-like flavor mixed up with a really high heat (but not too high that it’s not enjoyable). He found farmers that grew really great habanero peppers, like in Jamaica, and sourced these peppers from them.
The key to a really great habanero pepper is that it is dried right after it is picked off the plant. They get hotter the longer the ripen as well so he wanted to get habanero peppers that were picked at the right time, dried at the farm, and then sent to him which he accomplished. These are ground up and put into shaker bottles with no other ingredients added.
The result of this work is the Original Habanero Shaker which can be found for purchase online. Joel Friant says he used to sell it in some grocery stores but there are a few advantages to selling it online. First, he can reach far more people online than any grocery store. Second, it’s much more efficient to send directly to customers rather than having the shakers delivered to grocery stores.
Joel Friant offers a guarantee to customers that his product is strictly just habanero peppers. He does not add salt, preservatives, artificial colors, artificial flavors, or any other ingredients that would lessen what he delivers to his customers.
Follow Joel Friant on Instagram @joelfriant