Lori Senecal prepares to retire from the Digital Advertising Industry

Lori Senecal, who is the president of MDC Partners Networks and global CEO of the CP+B recently revealed that she would be retiring at the end of this year. She has been holding her position at CP+B since March 2015 and has helped in improving the nature of services that it offers. The agency has been looking for a competent professional who will fill her position when she leaves the company. Lori Senecal said she has been planning of for her retire with Chuck Potter from the time when CP+B hired her in March 2015. Potter offered her the position since the agency needed an administration guru who had excellent organizational abilities. Lori has provided excellent services to the firm, and her performance has been more than what was expected of her.

Lori has significantly assisted CP+B in broadening its international presence. She has developed unparalleled administration and communication structures that have enhanced the coordination of its ten international branches. Senecal has worked well with the staff of the firm, and she landed an advertising deal with American Airlines during her first year in office.

CP+B have been striving to enhance the abilities of its regional leaders so as to ensure that it has a bright future after Lori’s retirement. The agency recently promoted Danielle Aldrich from being CP+B Boulder’s co-managing director to the president of CP+B West. She will now be supervising the Los Angeles and Boulder offices of CP+B. Other talented professionals who have been promoted by the agency include Richard Pinder of CP+B Europe, Bamboo Yee of CP+B Beijing, and Vinicius Reis of CP+B Brazil and Miami. Aldrich has been working at the firm for the past 14 years and served multinational companies such as Hotels.com, American Airlines, and Hershey.

According to Adweek, Senecal has had a long career in the advertisement sector, and she achieved a lot. She started her career in Canada and never imagined of holding top administrative positions in the world’s leading advertisement agencies. Lori has served as the a president of MDC Partners Network, McCann New York, and KBS. She was named as the Woman to Watch by Ad Age in 2014.

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Read more: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=1