The RealReal is a trendy consignment store which offers gently used, luxury items at affordable prices. The RealReal has become extremely popular and reputable in the consignment industry. The RealReal has brands such as Chanel, Louis Vuitton, Chrisitan Louboutin, Gucci, and more. The RealReal has locations in; Chicago, Illinois; New York, San Francisco, California; The District of Columbia; Dallas, Texas; Miami, Florida; Las Vegas, Nevada and also Hollywood, Califonia. The SoHo New York store even features workshops on how to authenticate name brand items. This sets them apart in the industry. The RealReal even features men’s luxury brands. Even with many store locations, the online site for The Real Realis still a major source of the store’s profit.
The RealReal has become one of the leading in the brand due to the great inventory and trustworthy authentication techniques. To further distinguish themselves as one of the leaders in the industry, the company recently closed on a $115 Million Dollar deal in G Series funding. For a company that is only seven years old, this is indicative of their massive success. The company intends to use this money for the purpose of developing more fulfillment centers. This will make the online shopping experience even more convenient for customers. The RealReal also intends to add more store locations for customers to purchase from.
In the article “The RealReal Secures $115 Million in Funding, Aims to Expand Store Footprint” it is forecasted that, due to this poignant business move, the company raised $288 Million in equity capital. This is a major success for the company. This funding further secures the company’s financial future. The article also forecasts that retail, resale, consignment brands will further financial profits as they continue to grow at a steady rate. This puts The RealReal in a great place financially and as it pertains to sustainability.